Girlfriend's Wardrobe

Business name: Girlfriend's Wardrobe

Owner: John Francis Belen

Email: john_belen@hotmail.com

You might have noticed these softies made from felt if you are a frequent visitor of a local bazaar based in Kuching. Call him John Francis Belen, the dude who sews each and every one of them! 

His sister was the one who sparked his idea to get his hands on sewing plush toys. Back then, due to shortage of time, John's sister was not able to complete her orders for toys on time, therefore John took over to help her attend to the orders. 

The 3-eyed monster with a crooked wing (shown below) was the first toy John made. He spent 3 days from drafting the idea to finishing the product.

When asked where does his inspirations come from, John told Ice Kacang that Ikea has got to be his favorite hang out place! He never missed to purchase Ikea soft toys each time he lands his feet on that place. Other than that, his nephews like to sketch their ideas on a paper (image shown below) and pass it to him.

On average, 1-2 hrs is required to produce every soft toy. Furthermore, John works from 9am to 5am, so whenever there is a demand for his toys, he would sew until late at night.

Hop over to Girlfriend's Wardrobe's Facebook page to view more of John's work.